Programas Fidelização e Incentivos

Programa Fidelização e Incentivos

LOYALTY AND INCENTIVES PROGRAM



LOYALTY PROGRAMS

Customer Loyalty programs are usually long-term programs (over a year) and are designed to retain customers, increase consumptions, and detect the most valuable customers.

Each customer has a different relationship with the brand or company, and that is why all customers are different. With the use of Marketing Intelligence methodologies it is possible to create Clients Profiles (profiling).

A Loyalty Program should take into account:

  • The Client: to exceed your expectations and anticipate your needs.
  • Technology: develop a functional platform that allows managing all information.
  • The Competition: "Market time" to plan and create visibility.
  • The Award: "Value for Money" the advantages of being a loyal customer.

Loyalty is not just giving a prize for the volume of purchases that the customer makes.

It is a commitment that requires regular and constant interactions with the customer in order to maintain and increase their degree of involvement with the brand.

  • We develop, design and implement loyalty programs according to your goals.
  • Strategic definition of the loyalty program.
  • We studied the award system according to the level of profitability expected for the program.
  • We developed the program management portal to facilitate communication with all participants.
  • We produce reports that measure the performance of the program and the degree of customer involvement.

We ensure the services:

  • Design
  • MAI records
  • Communication plan and its implementation
  • Design and production of communication materials
  • Organization of launch events

INCENTIVE PROGRAMS

Incentive programs have a short-term duration (up to one year) and aim to implement a reward system for sales teams, defining a set of goals that must be overcome.

  • We develop, design and implement incentive programs according to their objectives.
  • We studied the award system according to the level of profitability expected for the program.
  • We developed the program management portal to facilitate communication with all participants.
  • We produce reports that measure the performance of the program and the degree of involvement of the participants.

We ensure the services:

  • Design
  • Communication plan
  • Design and production of communication materials
  • Organization of launch events

Related Issues

Social media & sharing icons powered by UltimatelySocial